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The Woohoo Blog

Ever felt like on some days you smell worse than on others, like your armpits are giving off a whiff that would outlast religion? Well that smell is not imaginary like Mr Snuffleupagus – there are things you do in your everyday life that can make your B.O. (body odour) super-strength.

  • 2 min read

Sweating is not a problem. It’s something we should not be trying to stop.

YES - we get that having big sweat circles during wedding photos or when catching public transport is not the best look, but that doesn’t mean we should feel ashamed and try to stop it.

  • 3 min read

Do you have armpits? Yes? Then today we have an important tale for you.

It’s the story of a self-confessed smelly cosmetic formulator with very sensitive skin who managed to create a deodorant that’s rewriting the natural deodorant rulebook.

  • 4 min read

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