When we first started Woohoo we didn’t actually realise the impact that one little (getting bigger!) brand could have on the environment, but with growth comes a lot of responsibility, and that's not something we take lightly. We don’t actually talk about this much, but we’re a member of a really cool organisation called 1% For The Planet. So today we’re going to shout about it from the rafters.
It’s so easy to NOT think about garbage. It’s not really a very nice thing to think about… it can be smelly, and dirty and pretty gross. Best that it’s someone else’s problem. Unfortunately that kind of thinking is way too common, and it has created a bit of a mess.