How much deodorant do I actually need to apply?
More is not better
For the sticks, two to four swipes per arm. Two or three is where most people start, and four is about the top of it. You don't need to rub a stick in.
For the pastes, somewhere between half a pea and a whole pea per underarm. Start at half a pea and work up if you need to - plenty of people use a full pea and that's completely fine. A pea per underarm is about as much as we'd suggest, because past that you're more likely to mark your clothes. Rub it in fully before you get dressed, until it disappears.
How much you apply is a personal thing rather than a strict rule - start with less if your skin is on the sensitive side, or if you're putting it on a child. Hairy underarms might need a little extra to work it through to the skin.
The other upside of not overdoing it: the less you use, the longer your Woohoo lasts.
For timing, see when and how often to apply your Woohoo.
