People often ask us how Woohoo got started.
The funny thing is, we never set out to build a skincare, deodorant, haircare and body care brand.
There was no five-year business plan. No global market domination strategy. No plans to own our own factory (gasp).
We were just two health-obsessed people trying to make better products for the people we loved.
In fact, the very first product Aaron ever made was a natural stretch mark cream for me during my first pregnancy.
Not because he wanted to start a business.
Because he cared.
And, as it turns out, that's been the reason behind almost everything we've created since.
We were never really beauty people
If you've been around Woohoo for a while, this probably won't surprise you: beauty has never really felt like our world.
We weren't interested in selling impossible standards or convincing people they needed fixing.
What excited us was helping people make healthier choices, feel good in their skin and better understand what they were putting on their bodies.
That's why, long before Woohoo existed, Aaron was regularly partnering with the Hunter Breast Cancer Foundation and speaking with women undergoing treatment.
Every month, he'd visit support groups, answer questions and help people understand ingredient choices, everyday chemical exposure, and ways to reduce unnecessary exposure where possible.
Those conversations changed us.
Because when you're sitting with someone going through one of the hardest experiences of their life, you quickly realise this stuff matters.
And it's about a whole lot more than beauty standards.
The products you love weren't really our idea
Almost every successful product we've launched started with a customer.
Before we ever built a brand you know today, we sent out detailed surveys asking people what they actually wanted.
The answers were surprisingly consistent:
- Products that worked
- Ingredients they could trust
- Australian made
- Cruelty free
- Affordable enough to use every day
The funny thing is, we still ask those same questions today. And people still give us the very same answers!
One of the most meaningful examples was TLC Intensive Repair Oil.
A customer undergoing chemotherapy reached out and shared what she was experiencing with her skin. Our hearts broke. We wanted to help.
That conversation ultimately helped inspire a product that went on to support many others, some of whom affectionately started calling it “Happy Oil”.
Because that's what it became to them.
Something they could apply that helped their skin feel more comfortable - and, just as importantly, made them smile.
Honestly, that's one of the greatest compliments we've ever received!
Listening built our haircare range too
Our Respect My Roots haircare range also wasn't born from a trend forecast.
And it certainly wasn't created because the market desperately needed another shampoo and conditioner.
It was created because customers kept asking for it.
Again. And again. And again!!
In fact, it spent almost two years in development before launch because we wanted to get it right.
When people tell us what they're struggling with, what they're looking for and what they wish existed, we listen.
That's how the best Woohoo products are born.
'Respect My Roots' Natural Shampoo and Conditioner Bundle
The biggest lesson we ever learned
It’s not always smooth sailing in Woohoo land and we haven't always got everything right.
Years ago, we launched a men's grooming range called HESO.
And if we're being completely honest? It flopped.
Why? Because for once, we did something we wanted instead of something our customers wanted.
Serves us right.
Because every successful product we've ever created has come from listening. That experience taught us one of the most valuable lessons in business: people will tell you exactly what they need if you're willing to listen.
Why Woohoo exists today
Over the years we found ourselves juggling multiple brands, multiple product ranges and multiple directions.
Life became complicated. Things felt spread thin.
So when the time came to simplify, the choice was easy: we chose Woohoo Body.
Not because it was the most profitable.
Because it felt the most like us.
In 2022 we put everything behind Woohoo and haven't looked back.
Today, natural deodorant is still our hero product and it probably always will be.
But what really drives us hasn't changed.
We still believe:
- People connect with people, not websites.
- Every customer deserves care and respect.
- Listening is the best form of product development.
- Every order should contain a little bit of wow, or the ‘Woohoo’ factor.
Most of all, we believe great products start with real people and real conversations.
And that's exactly how Woohoo was built.
Thanks for being part of our journey and making Woohoo Body what it is today. We couldn’t have done any of this without you.
Big Woohoo love,
Phoebe x
