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Ticking off an important box – We’re now accredited by Choose Cruelty Free

Have you ever started something thinking that it wouldn’t take much time? And after you had dug your teeth into it you realised that you had grossly underestimated it?

Yes, us too. For us it was getting Choose Cruelty Free (CCF) accreditation.

CCF is a proudly Aussie, independent organisation, which tirelessly campaigns for an end to animal testing of cosmetics, toiletries and other household products. They really want to make people just like you aware of your power, as a consumer, to change attitudes about testing products on animals by choosing cruelty free products whenever possible.

Getting our CCF accreditation wasn’t difficult as such, but it took quite some time to complete. Mainly because we needed information from so many different suppliers who have their own busy businesses.

But we kept on plugging away little by little and politely following up (pestering) suppliers (again and again) and FINALLY … ta-da…

Woohoo Skincare is now officially accredited by Choose Cruelty Free.

The reason we persisted with this is because we believe animal testing is completely unnecessary. It makes us sad to think of the needless suffering of innocent animals. And we like being happy, not sad.

Have you heard of Ricky Gervais the comedian? He’s a bit crass at times but he sums it up well.

Ricky Gervais Quote

That may be an oversimplification but you get the gist.

Besides, we have so many fantastic 2-legged human volunteer product testers, why would we need to test on fluffy bunnies? (We’ll be sending out our first test jars of our new Rich Repair Cream very soon to a lucky 24 who signed up at the end of last year.)

The Choose Cruelty Free accreditation criteria are probably the most stringent in the world. That speaks volumes to us and makes our accreditation all the more meaningful.

The CCF team were amazing to work with and helped us in many ways to ensure that all of our ducks were in a row for accreditation. No ducks were harmed during our accreditation process

So look out for the bunny logo appearing on our website and products in the very near future! You’ll see our name on the Choose Cruelty Free website very soon too. Maybe you’d like to check out their handy mobile app to keep a list of animal friendly companies on you whenever you go shopping.