If you’ve ever scooped your favourite Woohoo deodorant paste and thought, “Why is this a little lumpy?” this one's for you.
We’ve been quietly tinkering behind the scenes to reformulate our entire paste range. Not because the OGs weren’t amazing (they absolutely were) but because we knew we could make them even better. And we’re all about levelling up your pit care so you can feel more confident than ever before!
What’s changed?
Goodbye, lumps!
Temperature fluctuations used to mess with our texture, sometimes causing graininess or that annoying crystal bloom. To fix that, we’ve added an ingredient called Polyglyceryl-3 Tetrastearate (try saying that five times fast) which keeps your paste buttery smooth. Scoop, swipe on, smile :)
Boosted B.O. & sweat protection.
We’ve supercharged the performance so your pits stay fresher, drier and calmer even in 40°C heat or high-stress meetings:
- Zinc ricinoleate to trap and neutralise odour
- Micronised bamboo powder to help absorb moisture and keep you dry
- A perfectly balanced blend of bicarb soda + magnesium for gentler extra strength performance against BO (plus we still have bicarb free options too!)
Extra skin-loving goodness
These new pastes also feature:
- Rice bran wax to provide longer-lasting protection and reduce friction (yep, less chafing!)
- Jojoba esters to help condition and soften delicate underarm skin
Wild’s had a scent refresh.
We’ve made two changes to our Wild scent:
- Swapped out honey myrtle for lemon myrtle, which gives the blend a fresh, citrusy lift (and is more sustainable long-term)
- Removed Peru balsam and replaced it with natural vanilla for warmth and balance
Still very much Wild just a little zippier, smoother and more universally loved by sensitive skin.
Same vibe. Just better.
We’ve kept everything you love about our deodorant pastes: natural ingredients, 100% recyclable, plastic-free packaging, and serious stink-fighting power. But now they’re creamier, more stable and better equipped to handle the chaos of Aussie weather (and life in general).
Pssst… Jingle is BACK!
We couldn’t re-launch the pastes without throwing in something extra festive fun. So yes, the rumours are true.
JINGLE is officially back, just in time for all your Pitmas in July celebrations.
If you know, you know that Jingle is our most-loved limited edition scent ever, and it sold out in a flash last time.
Once it did, we received an onslaught of emails and messages begging us to bring it back, and to launch it as a deodorant paste this time (not just a stick).
We couldn’t have you waiting another 12 months for this yummy scent to grace the Woohoo shelves again. So we got busy in the lab and brought it back, better than ever.
Now available in both stick and paste, Jingle features:
- A delicious peppermint + vanilla candy cane scent
- Extra-strength stink control
- Bicarb-free formula for sensitive pits
- Our new smoother, creamier texture
Whether you’re buying it for your own pits or gifting it to someone stinky you love, it’s worth grabbing one while you can. Once it sells out again, that’s it!
If that’s not worth celebrating, we don’t know what is. Happy Pitmas in July everyone!
