Even if you’re not entirely sure what “green washing” is, it doesn’t sound like much fun, does it? Makes us think of little leprechauns dancing in the shower!
Let us explain. When a brand or company makes itself appear more environmentally friendly (green) than it actually is (often to cover up its non-enviro practices), this is called “Greenwashing”. AKA, pulling the green wool over consumers’ eyes. Darn those guys!
The term “greenwashing” was born in the 1980s; perhaps we were all too busy fussing over our shoulder pads, reeling in pain from our HUGE earrings and dancing to Wham! To recognise it was dodgy marketing hype.
The problem is, it’s still happening today. As more and more of us are becoming aware and concerned about the earth and how our actions are impacting on it—a growing number of companies are fooling us into thinking they’re helping protect the planet while in fact they’re adding to its destruction.
It’s time to put pressure on greenwashing practices and stop those brands and companies that are guilty of it. To do this we need to do our research, read every product label and buy trusted brands.
Good question, especially seeing as so many brands are guilty of it.
“Hey Phoebe and Aaron, how do you make Woohoo deodorants?” What a fantastic question, but it’s really hard to answer this without giving away trade secrets! We’ll give it a darn good go though.
When we first started Woohoo we didn’t actually realise the impact that one little (getting bigger!) brand could have on the environment, but with growth comes a lot of responsibility, and that's not something we take lightly. We don’t actually talk about this much, but we’re a member of a really cool organisation called 1% For The Planet. So today we’re going to shout about it from the rafters.
Has your fur baby had a spring in their step this month? Or maybe you’ve noticed them sleeping a little better? You can hardly blame them after the news they’ve had. In case you haven’t heard, there has been a massive development in the fight against animal testing in Australia. Yay us!