Are you being "Green Washed"?

August 17, 2018 0 Comments

Are you being

Even if you’re not entirely sure what “green washing” is, it doesn’t sound like much fun, does it? Makes us think of little leprechauns dancing in the shower!

Let us explain. When a brand or company makes itself appear more environmentally friendly (green) than it actually is (often to cover up its non-enviro practices), this is called “Greenwashing”. AKA, pulling the green wool over consumers’ eyes. Darn those guys!

The term “greenwashing” was born in the 1980s; perhaps we were all too busy fussing over our shoulder pads, reeling in pain from our HUGE earrings and dancing to Wham! To recognise it was dodgy marketing hype.

The problem is, it’s still happening today. As more and more of us are becoming aware and concerned about the earth and how our actions are impacting on it—a growing number of companies are fooling us into thinking they’re helping protect the planet while in fact they’re adding to its destruction.

It’s time to put pressure on greenwashing practices and stop those brands and companies that are guilty of it. To do this we need to do our research, read every product label and buy trusted brands.

So how do we avoid being green washed?

Good question, especially seeing as so many brands are guilty of it.

  1. Don’t assume that green packaging means eco-friendly practices.
  2. A product that claims to be ‘natural’ isn’t always the real deal—check out the ingredient list.
  3. If a company’s environmentally-friendly activities are vague you can bet your bottom dollar they’re not quite as green as they claim to be.
  4. Be wise to sweeping claims. What does “Earth smart” mean anyway?
  5. Use the brands and products you trust. Woohoo Body is what it says it is. It’s 100% natural, free from toxins (harmful to the environment and human health), Australian made and its packaging is 100% recyclable with plastic-free options now available (and more exciting options on the way!). Not to mention that 1% of our turnover is donated to preserving this amazing planet.

Want to pick our brains a wee bit more about greenwashing? Ask away below!




Also in The Woohoo Blog

10 things you didn’t know about your sweat
10 things you didn’t know about your sweat

November 09, 2018 0 Comments

Sweat cops a lot of flack. But do you really know the ins and outs of your body? Sweat is essential in the running of your body to ensure you don’t overheat, keeps your skin moisturised and fights off infections by keeping your immune system strong. It’s a clever bodily function that we think deserves a whole lot more lovin’.

Read More

What is Diatomaceous Earth? (and why do we need it in natural deodorant?)
What is Diatomaceous Earth? (and why do we need it in natural deodorant?)

August 31, 2018 0 Comments

Diatomaceous earth, or DE, say whaaaaat? Sounds like something from prehistoric ages! And it kind of is. Let us explain. In short, it’s a naturally occurring, soft, and super fine plant and algae fossil.

Read More

Why do I sweat so much?
Why do I sweat so much?

August 31, 2018 0 Comments

Ever feel like you're basically swimming your way through your vinyasa? Or sticky thighs and pit stains are your everyday norm? Just like our body shapes, sweat is different for everyone.

Read More