Ditch the antiperspirant and get your sweat on with the award winning original Woohoo Urban. It's 100% natural, healthy, sensitive skin friendly and IT JUST WORKS (... ALL day). The deodorant you’ve been waiting for.
Australian owned and made
Not tested on animals
We're proud members of 1% for the Planet, donating 1% of our wholesale sales to helping the planet.
By supporting rePurpose Global to remove twice as much nature-bound plastic waste as our packaging creates, Woohoo Body + Happy Skincare are officially certified Plastic Negative. Learn more.
Anybody else remember busting out some dance moves to C+C Music Factory? “Come on let's sweat (sweat sweat) baby…. Everybody Dance Now!”
They had right idea. Getting your “sweat on” has its benefits, and it isn’t something we should be stopping with aluminium filled antiperspirants.
Fun Sweaty Fact #1 – Your sweat doesn’t actually smell. What causes BO (body odour) is the bacteria that start munching on proteins in the sweat. They break down the proteins into acids and that’s what smells.
Why we should we sweat with pride
Sweating is normal and healthy. These are just some of the good things that sweating does for your body:
Cooling you down and preventing overheating
May help to expel toxins such as BPA, phthalates and heavy metals
Kills bacteria and viruses than can’t live in temperatures above 37C
Keeps pores clear
Reduces your chance of kidney stones
May help to fight skin infections
So it is pretty cool stuff, and it makes you think “why you would want to stop it?” Especially if you could sweat without the fear of stinky-ness.
Fun Sweaty Fact #2 – Women have more sweat glands than men. But the men’s are more active and that is why they sweat more.
Deodorants vs Antiperspirants
Deodorants and Antiperspirants are not the same thing.
Antiperspirants use aluminium salts to either block, close or clog your pores to prevent you from sweating. In Australia they are classed and regulated as therapeutic goods because they alter your body’s normal function.
Deodorants don’t interfere with you pores or glands. They still let you sweat. Deodorants work by creating an environment on your skin that prevents bacteria from having a wild party stinking up the joint.
Fun Sweaty Fact #3 – Stress sweat smells worse than exercise sweat. This is because it comes from different glands where the sweat has a higher percentage of proteins and fats compared to exercise sweat. The bacteria go nuts for the extra protein and fats and gorge on it like its Christmas dinner.
The problem with aluminium salts
Aluminium chloride, aluminium zirconium, aluminium chlorohydrate and aluminium hydroxybromide are all commonly used in antiperspirants. Aluminium is not normally found in your body so a big red flag is raised when researchers find it in our tissue. It shows that our body absorbs aluminium.
Aluminium is a neurotoxin and it has links to some serious health concerns. The jury is still out on this research, but we'd rather be safe than sorry. Aluminium has also been found to disrupt your endocrine system by mimicking the hormone estrogen, which is more cause for concern.
It’s also the culprit for staining your clothes yellow!
So as you can see, it’s important to embrace the sweat and ditch antiperspirants.
But we understand that no one wants to go around smelling like you have been camping for a week without showers. That is why we have created a 100% natural deodorant that's aluminium free but still obliterates odour all day.
The problem with bicarb soda in deodorants
When it comes to deodorant pastes irritated skin is a big concern because bicarb soda can really be uncomfortable for some. Bicarb is amazing at stopping B.O. (the dreaded body odour) but too much leaves you with red, itchy armpits. We don’t wish that on anyone.
The reason bicarb soda can be such a problem is because of its very high pH, meaning it's very alkaline. Your skin is slightly acidic with a pH of about 5, so no wonder bicarb can irritate - it's upsetting your skin's pH balance, which means it loses its protective barrier.
Lucky we're incredibly clever and have worked out a way to use bicarb soda without causing irritation, even for sensitive souls. Woohoo!
Woohoo Urban is pH-adjusted which means that even though we've used bicarb soda in the formula it's still gentle enough for sensitive skin. If you're SUPER DUPER sensitive you might prefer to wear bicarb free Woohoo Mellow, but we've heard from LOTS of people that they can't wear deodorant from other brands but that Woohoo Urban has changed their life. No exaggeration!
Fun Sweaty Fact #4 – Anthropologist Louis Leakey suspects that our body odour comes from our ancient defence system to stop animals from eating us.
Here's what Woohoo fans have had to say (plus there are hundreds more reviews here)...
"Noirritation, no body odour smell, happy arm pits"
"Iapplyinthemorning after a shower & throughout the day I didn't experience any BO. I'm quite used to natural deodorants that allow you to perspire and this stuff does its smell-blasting job - very well. With other similar deodorants I have experienced an oily mess when sweating but Happy Skin Care deo paste stays put. Thumbs up!"
"Ireallyappreciated the lack of irritation. With the XXXXXXX one it was good for a while (like a few months) and then began to cause darkness/redness - possibly as moving into cooler months and less lubrication? So far so good with yours. For me, much better stopping BO than XXXXXXX . I've recently also gotten XXXXXXX and yours is more effective than that too."
"It is easy to use, not messy, but most of all it works well, only a small amount required then it's set and forget for the rest of the day because it does its job so well. I love it, would recommend it, and definitely buy it again. It took a little while to get used to the new application, but it's good and long lasting, economical. No white marks on my clothes."
"Keptmesmelling fresh all day sometimes after a work out required an extra application but worked amazingly. Minimal wetness but it is winter too but I am quiet active"
"I haven't experienced any irritation or burning with this deo, even when applied directly aftershaving - whereas other brands have been a bit rough in texture, even grainy, and can leave my pits feeling raw & inflamed from the bicarb soda & lack of the right nourishing ingredients/ratio"
"I found it to workwonders! I work out at the gym frequently and even then, no bad odor whats so ever. It feels natural on, covers and neutralizers body odor and balances perspiration smells, with the slightest of fragrance emitting, it really does work well and gives peace of mind. I found this deodorant highly effective, in that regard especially."
Using the spatula, collect to a pea sized amount of deodorant and warm it in your fingertips. Rub it under your arm until it disappears (just like you would a moisturiser).
If you lose your spatula no need to stress :) You can use your fingertip to scoop out your deodorant paste - just make sure your fingers are clean and dry first.
P.S. If you’re used to using an antiperspirant, please remember that this isn’t one! This deodorant works by neutralising odour and keeps you dryer by absorbing moisture, but it DOESN’T block your pores with aluminium to stop you from sweating. It can take a couple of weeks for your body to adjust to this type of deodorant but it’s worth the wait!
Urban is the main stay of the family deodorant routine. It was a process to move our two teenagers from supermarket stocked, highly scented brands but in the end, Urban wins for overall comfort and smell.